By: Genevieve B. Kupang & Remedios O. Laroco
30 Master of Business Administration (MBA) students, under the tutelage of Dr. Janice D. Alejandrino, Baguio Central University’s Graduate School MBA faculty and former Dean of the College of Business Administration, left the four-cornered classrooms of the University on November 15 , 2024, for a business educational tour at the Subic Bay Management Authority (SBMA) in Olongapo City, Zambales.
Vicente A. Evidente Jr., SBMA’s Acting Deputy Administrator, warmly welcomes BCU MBA students and faculty aboard the ship of innovation, charting a dynamic course toward a future brimming with groundbreaking opportunities for the Subic Bay Freeport Zone!
Upon arriving, the group was promptly ushered into the conference room for a briefing that included presentations on the history of SBMA and insights into its operations. An open forum followed, during which the top brass of SBMA enthusiastically answered questions from the students and faculty. Afterward, a tour of the facilities was conducted, during which it was noted that operations were temporarily halted to accommodate the eager Baguio Central University participants enthusiastically about discovering the intricacies of such a business environment. Other business locators or enterprises that graciously welcomed the group included DBA, and Puregold Duty-Free, before the group also proceeded to Royal Duty-Free, both leading quality duty-free markets in the Subic Freeport Zone.
Despite encountering a flat tire along TPLEX on the way, the valuable lessons learned from this experience demonstrated that future collaborations between Baguio Central University and other business institutions to enhance student learning are indeed feasible.
Ma’am Vivian O. Abalos, Human Resource Management Department Manager, inspired BCU participants by sharing her insights into SBMA’s practices within this economic freeport zone.
The recent visit of MBA students from Baguio Central University to the Subic Bay Metropolitan Authority (SBMA) provided a valuable opportunity to bridge classroom theory with real-world practice. The students gained firsthand insights into SBMA’s contributions to the national economy, explored diverse business operations like those at DBA and Puregold Duty-Free, and engaged with industry leaders, fostering professional networks. They also learned best practices in management, addressed the challenges businesses face in an economic zone, and explored potential collaborations between BCU and SBMA, all while being inspired to become future leaders equipped with both knowledge and practical skills.
SBMA Supervisor Joemando O. de Vera shares his inspiring journey from volunteer to supervisor during his 28 years of dedicated service at SBMA. Along with others, he continues to attract investors to the SBMA enterprise, contributing significantly to the nation’s economic growth.
As the proponent of this initiative, Dr. Janice Alejandrino shared the following insights:
“… The day began in the SBMA Boardroom, a lively and welcoming space, where representatives from Building 229 greeted the students with enthusiasm and provided insightful briefings about the Freeport Zone’s operations.
The visit exceeded all expectations, offering far more than an introductory experience. The SBMA team delivered a comprehensive and engaging presentation, showcasing the unique operational model of the Freeport Zone. Students were impressed to learn how this dynamic area operates independently, generating substantial revenue without reliance on the National Government. The staff’s dedication, skills, and loyalty—rooted in their early days of volunteerism—shone through, leaving a lasting impression on everyone.
Following the briefing, students toured an independent seaport company within the zone. The impressive infrastructure and efficient operations underscored the strategic importance of logistics in the Freeport Zone. The group then visited DBA Global Shares Inc., a company recognized for its exceptional team of CPAs, architects, engineers, and legal team, gaining insights into their innovative practices. Thanks to the sharing and practical insights of Mr. John Stewart, BA Business Manager, and Ma’am Kyle.
The journey concluded at the bustling Puregold Duty-Free Shop, where students explored the complexities of securing supplies from diverse international sources and navigating the benefits and challenges of such operations. The visit provided practical knowledge applicable to future careers, while also deepening their understanding of the Freeport Zone’s multifaceted ecosystem. This was facilitated by Elizar P. Valentor, Store Officer and Christopher T. Aquino, Section Supervisor. The entire experience was expertly guided by the enthusiastic representatives of the SBMA Labor Department like Jordan Romeo Valdez, and Pricel Macabadbad, who ensured a seamless and informative tour.
As the proponent of this initiative, I am proud to have achieved my goal of validating and enriching the lessons I share with my students. This experience not only enhanced their learning but also deepened my own understanding, allowing me to refine my instructional approach and offer a more comprehensive perspective on the subject matter. This journey has been invaluable in strengthening both my expertise and my students’ educational foundation.”
BCU MBA students enjoy a delightful lunch at Veranda by CocoLime, nestled within the vibrant Subic Bay Freeport Zone.
Mr. John Stewart, DBA’s BA Business Manager, inspires participants by showcasing best practices in coaching and mentoring, empowering professionals to lead impactful projects while fostering a work-life balance that makes employees feel at home.
DBA’s Mr. John Stewart, BA Business Manager, and Ma’am Araceli Gutay, BSBM Manager, along with SBMA Labor Department personnel Mr. Jordan Romeo Valdez and Ms. Pricel Macabadbad, pose for a photo with the BCU participants in front of the DBA Subic Bay office—where business meets education!
Marga L. Taganas , the Graduate School faculty expressed:
“ Visiting the Subic Bay Freeport and interacting with the managing organization, the Subic Bay Metropolitan Authority (SBMA), has been an impactful learning experience. The short introduction to SBMA’s rich history, along with the bird’s-eye view of its structure and operations, was very informative, especially when they discussed their contributions and the challenges they need to resolve that significantly impact both local and national economies. Additionally, visits to other businesses operating within the freeport substantiated the importance of global connections and competencies for every organization, as these unlock significant opportunities for growth, innovation, and success in both local and global markets. The interactions with DBA and Puregold provided insights into the practical application of theories and effective examples of future-proofing businesses as they shared their best practices within their respective organizations.
The visit to the Subic Bay Freeport and interactions with SBMA and other businesses within the Freeport have provided invaluable insights into the complexities of managing a successful economic zone. This experience highlights the crucial role of strategic partnerships, efficient infrastructure, and a forward-thinking approach in fostering economic growth and innovation. ”
Elizar P. Valenton, Store Officer, and Christopher T. Aquino, Section Supervisor of Puregold, engaged with BCU MBA students by addressing their queries with enthusiasm. Sir Valenton expressed his appreciation for the students’ attentiveness as they eagerly absorbed insights into the best practices of successful international supply chain management. As a thriving business enterprise within SBMA, Puregold Duty-Free exemplifies excellence in navigating the complexities of a global market.
After an insightful and educational session on Puregold Duty-Free Subic’s best practices led by resource person Sir Elizar P. Valenton, Dr. Janice Alejandrino, Dean Genevieve Kupang, Sir Elizar Valenton, and Christopher Aquino pose with the Baguio Central University MBA students and faculty.
Mr. Argie Aquino, CBA faculty, shared his key takeaway:
Behind the success of the Subic Bay Metropolitan Authority (SBMA) are the hardworking and dedicated individuals who have contributed to its growth. Although they started from scratch as volunteers without compensation, they have demonstrated unwavering loyalty and commitment to excellence, leading SBMA to its current standing. The vast jurisdiction of SBMA is well-sustained through seamless processes and well-coordinated transactions.
DBA Global Shared Services Inc. exemplifies best practices in coaching and mentoring professionals, enabling them to take the lead on significant projects while ensuring high-quality services. The company emphasizes the importance of work-life balance, which is reflected in their integration of employees’ personal lives at work, creating an environment where they can truly feel at home. DBA also implements exemplary HR practices that foster work-life balance, such as extended vacation time, flexible work arrangements, and an open-door policy. They have successfully maintained this balance for employees without compromising the quality of service provided by the company.
Puregold Duty-Free Company has shared its practices regarding maintaining international business protocols. Effective coordination and well-managed resources are key to successful supply chain management, especially since their products are sourced from various countries. This ensures that their offerings are consistently available to meet consumer needs.”
Under the Strategic Management Class, they were: Lea M. Aghan, Leilani S. Attong, Sara Bagking, Jollibeesky J. Cardona, Novie A. Estepa, Christine V. Javar, Mary Claire Luminang, Almae Joy M. Mendoza, Jeewel Kay Niro, DC, Gemma P. Papat, Ruth Passi, Rhea Joy DG Segundo, Veronica A. Tagulao, Mina Joy O. Tangonan, Jordan P. Tapio, and Jonardine Tomolnoc.
For the Management Principles & Dynamics Class, the attendees included: Cherry Ann Ablan, Arlene B. Atipen, Diana Marie F. Bacudio, Patrisha B. Castillo, Tracy Chaluyen, Carla D. Dimas, Jordan G. Dom Ayan, Novie A. Esteva, Vea Mikaela C. Lucas, Almae Joy M. Mendoza, Karl Matthieu B. Rillera, and Floralex C. Budas.
Professors Marga Taganas, MBA; Argie Aquino, Master in HRM; Ma. Remedios O. Laroco, PhD; and Genevieve B. Kupang, PhD, Dean of the Graduate School supported the MBA’s activity.
Dr. Genevieve Kupang, BCU’s Dean of the Graduate School and International Relations Officer, expressed gratitude to SBMA’s administrators, resource speakers, and employees for their warm welcome and insights into operations and management. Speaking on behalf of the University President and Vice Presidents, she emphasized the importance of partnerships in enriching educational experiences and promoting student professional development.
BCU MBA students and faculty enjoy a nighttime getaway at the scenic Bay Walk of Subic Bay, capping off a day filled with learning and exploration.
Illuminated against the night, the Inang Laya Monument stands as a beacon of hope—reminding us that every business venture is a step toward liberation from underdevelopment. Here’s to building a brighter future, one entrepreneurial leap at a time! Credit: Genevieve B. Kupang.
The Inang Laya Monument in the Subic Bay Freeport Zone, inaugurated on June 12, 1994, during the Philippine independence centennial, commemorates the Filipino struggle for independence and honors sacrifices made against colonialism (Dela Cruz, 2020). A symbol of national pride and resilience, it reflects aspirations for freedom and self-determination. Beyond its historical tribute, the monument inspires reflection on heritage, unity, and progress, embodying the courage and perseverance of the Filipino spirit. It also enhances cultural tourism, highlighting Subic Bay’s historical significance (Santos, 2021).
Baguio Central University expresses its deepest gratitude to SBMA’s Acting Deputy Administrator Vicente A. Evidente Jr., Vivian O. Abalos, Engr. Shaun Ramos, Amy L. Dimacali, Atty. Melvin L. Varias, Engr. Wilfredo T. Zapanta Jr., Joemando O. De Vera, Melvin Ledegario G. Bactad, Ma’am Socorro C. Esteban, and the dedicated SBMA Labor Department tour guides. We also extend our heartfelt appreciation to DBA’s Mr. John Stewart, Ma’am Araceli Gutay, and Ma’am Kyle, as well as Puregold’s Elizar P. Valenton and Christopher Aquino. Your warm hospitality and invaluable insights have made this visit an unforgettable and enriching experience.
Photo Credits: Cherry Ann Ablan, Genevieve B. Kupang, & Karl Matthiue Rillera.
References:
Abalos, V., Aquino, C., Bactad, LG, De Vera, JO, Evidente, VA, Valenton, EP, & Stewart, J. (2024, November 15). From classroom to the economic freeport: BCU MBA students’ educational visit to SBMA. Personal conversations and insights gained from the sharing of the resource speakers during the SBMA onsite visit of BCU MBA. SBMA.
Dela Cruz, J. (2020). Historical landmarks of Subic Bay: A journey through time. Subic Bay Historical Society.
Santos, M. (2021). Cultural tourism in Subic Bay: Exploring heritage sites. Journal of Philippine Tourism Studies, 15(2), 45-60.